Lies, Damned Lies, and Market Share

[0] Mark Twain once said, “There are lies, damned lies, and statistics,” [1] implying that statistics are the biggest lies of all.  Statistics about market share are an important part of marketing.  And measuring market share certainly depends on what you want to measure. Companies depend on market-share statistics in two ways:  First to use in… Continue reading Lies, Damned Lies, and Market Share

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